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Private Investors Make Impossible Concepts A Reality

If you are a growing company with the next terrific product, occasionally you'll need an angel on your side.

A written report by the University of New Hampshire's Center for Venture Research revealed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial businesses at an early stage - spent over $18 billion into early-stage companies last year alone, in comparison with $304 million by venture capitalists.

Locating an angel investor, on the other hand, is just not an easy task. Safer Smokes Incorporated is one business that understands the process of attracting the appropriate investors.

This development-stage business is tapping the smoking cessation industry with a great tobacco-free, nicotine-free smoke referred to as Bravo, which has the look of a normal cigarette and burns like tobacco, but is actually made from lettuce fibers.

"Bravo allows you to smoke your way out of the tobacco addiction slowly and gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes.

For businesses like Safer Smokes, it might be too soon to approach huge venture capital firms, but time to move over and above networking with family and close friends. Private investors to the rescue!

"The challenge for raising money in today's market is in harnessing the strength and vision of the angel to see through to the actual investment opportunity," stated Torigian.

If you work for or own your own company going public that's searching for an Angel Investor, you may need some restructure management help. Most companies restructuring enlist the aid of investment consultants before making any significant company modifications. You should do the same.

So how do businesses like Safer Smokes appeal to their angel?

* Have a very clear target market for your item or service. For instance, Safer Smokes is targeting the tobacco market, which has sales nearing $10 billion a year, up from $6 billion just 3 years ago.

Most private investors prefer businesses that are likely to show positive cash flow within their initial eighteen months, so having these types of statistics about your market could be an incentive.

* Match your business strategy objectives to the angel's risk tolerance. Investors need to know the item or service will be special and well-cultivated. Safer Smokes has a patented remedy that company officials say will "affect the conditions of the health care industry."

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